Critical Mass has a note on ugly words, "not words that mean hateful things, necessarily, but words whose sheer phonetic misshapenness repels us." He cites a few: phlegm, goober, segue, problematize. It started me thinking. I guess I have some favorite ugly words: ideology, quiz, swastika, artichoke, bureaucracy, midriff, hopefully, understand. Just dont like the way they sound. If I think about it for a minute, it maybe true that there are few German words whose sound I like, but I do like the sound of all Italian words I have ever heard. I have no idea what all that means except to avoid the ugly. Come to think of it, Im not sure I like avoid either. I once asked Vicki (my wife) what Hungarian sounded like to hear ears (she doesnt speak it, but was in the midst of a group of Hungarian speakers) and she said it sounds like the barking of dogs. I didnt translate, but then asked a Hungarian (who didnt know a word of English) what English sounded like (having just heard the conversation I had with Vicki in English) and he said it sounded like the barking of dogs. I pushed it a bit, and asked what sounds they considered lovely. The Hungarians came up with words like "lehel" (to breathe) or "lelek" (soul).
In English we came up "willow", "home", and "lovely", "hush", (and a few more I cant remember). This may be worth thinking about.