This AP story tells the of the News-Record, a newspaper in Greensboro, NC, and how it got into blogging. It is trying to make it self more relevant, more interesting, and just plain noticed (especially by younger people). What must the paper do in order to survive? Other papers around the country are watching this experiment with care. Although the AP article is a bit longer than may be necessary, it recounts in more detail than usual what the stakes are in the newspaper survival game; excellence is more important than a brand name, they have discovered; on line competition has something to do with it, of course. This is the site for the newspaper (its blogs to the left).