Bill McClay has smart things to say. A taste:
It will be a good thing if parents and students become more demanding, and it will be a very good thing if more sources of information are made available to them about what constitutes good teaching and where it is taking place--and not taking place. There is a huge and completely unanswered need for college guides that are as frank, intelligent and unsparingly honest about the quality of undergraduate instruction as consumer guides are about, say, cars and stereo equipment. Unless, that is, we think of higher education as nothing more than a credential and a badge, a source of social prestige that we buy for ourselves and our kids. In that case, we will continue to get what we pay for.