Frank Luntz lays out a strategy for a GOP win in 2008 that (it seems) cannot even convince Frank Luntz. He seems pretty pessimistic about his optimism. The substance of what he suggests is sound, nonetheless--particularly this bit:
The final step is to win Ohio. To be perfectly blunt, no Republican can win the White House without winning Ohio. Although readers of this column would no doubt like to see and hear the presidential nominees up close, the reality is that California, at least when it comes to elections, is as blue as the Pacific. A successful Republican candidate in Ohio will have learned how to articulate a culturally conservative message fused with government accountability and economic opportunity specifically tailored to voters in the industrial heartland. Without the support of the anxious working class, Ohio will also turn deep blue. And so will the United States.