...a pretty good article in the NYT tries to explain the powerful sense of identification so many women have with Sarah. It goes without saying this author can’t identify with Sarah herself, but she admits, citing a fine study, that the pro-Sarah conservative women aren’t dumber than the anti-Sarah liberal women. She shows us that, by adding Sarah to Mac, the Republicans now have a comprehensive campaign against "sterile individualism." And "sterile," of course, is a word pregnant with many dimensions of meaning. Notice the way the phrase "our Sarah" is employed in the article, and you can see why it’s neither condescending nor messianic. And contrary to David Brooks’ complaint in his last column, the Republicans really are showing more signs than even the Democrats of transcending the limitations of the individualism of Goldwater.