Madison’s "multiplicity of sects" at work in securing passage of California’s defense of marriage constitutional amendment: the Mormons played the lead role in a coalition of religious groups. The prudence with which this was done is key to future successful efforts at defending morality. Review the NY Times reporting of these tactics, apply to other battles.
The canvass work could be exacting and highly detailed. Many Mormon wards in California, not unlike Roman Catholic parishes, were assigned two ZIP codes to cover. Volunteers in one ward, according to training documents written by a Protect Marriage volunteer, obtained by people opposed to Proposition 8 and shown to The New York Times, had tasks ranging from “walkers,” assigned to knock on doors; to “sellers,” who would work with undecided voters later on; and to “closers,” who would get people to the polls on Election Day.
Suggested talking points were equally precise. If initial contact indicated a prospective voter believed God created marriage, the church volunteers were instructed to emphasize that Proposition 8 would restore the definition of marriage God intended.
But if a voter indicated human beings created marriage, Script B would roll instead, emphasizing that Proposition 8 was about marriage, not about attacking gay people, and about restoring into law an earlier ban struck down by the State Supreme Court in May.
“It is not our goal in this campaign to attack the homosexual lifestyle or to convince gays and lesbians that their behavior is wrong — the less we refer to homosexuality, the better,” one of the ward training documents said. “We are pro-marriage, not anti-gay.”