These upscale voters, according to the astute Michael Barone, should be the special targets of the Republicans. That means going on the attack in those areas in which Obama and his Democrats would restrict individual choice and downplaying those areas in which the Republicans would do the same.
I think Michael is either wrong or exaggerates by viewing the fundamental American division in terms of age and class, instead of faith and family.
But here’s how I do agree: The Republicans do have to look smarter and cooler. The sagacious Jim Ceaser recently remarked that the Republicans haven’t had a presidential candidate who could ably produce unscripted answers to informal questions since Nixon. And Nixon, of course, wasn’t cool. Obama, of course, is good--if somewhat overrated in a weak league--at seeming smart and cool. Comparatively speaking, Obama is cool in two senses: He’s "with it" and usually seems calm and collected.
Some claim that Sarah Palin was chosen as a young and cool antidote to McCain. But, let’s face it, she’s not good at producing smart and cool answers to a variety of questions. Her lack of coolness may be to her credit in certain ways, but not to the young and the affluent (who are. of course, much dumber than they think) with their iPods, iPhones, and other iThings.
Getting the young back is more a matter of style than Barone thinks. Who do the Republicans have, I wonder?