This New York Times article floats the idea that Obama (and/or his people) might want "new foundation" as his brand. This, might be perfect, given that his ideas seem so radical even to those who see themselves as New Dealers, for example (Great Society, or New Frontier are not even terms worth noting).
Obama, of course, never simply ignores the imperfect Founders’ foundation of the country, although the imperfections in it need not be stressed by him, that only a transvaluation of values (as Stanley Greenberg implies in the NYT piece) will do. What seems obvious to me is that the word "values" is used much more frequently--and more precisely--than in any other previous administration, and that the words "change" and the words "yes we can" and "audacity" are logically connected to what will become the "true genius of the American people." I remind you of Charles Kesler’s fine piece on Obama back in January.