More Holiday Cheer and Nostalgia
Posted in Pop Culture by Steven Hayward
Since I'm still in a holiday mood, I thought I'd share something that emerged from the deep recess of a bathroom closet that hadn't been cleaned out since Billy Beer was on the shelves: A bar of Jovan Monsieur Soap-on-a-Rope. Best part is the Shakespearian prose describing the product on the back of the box:
His response to Madame. A wordless reminder that he knows how to handle his affairs. [Oh come on: what a lame reference to the rope--Ed. I know; I only share this because today's uber-ironic students won't believe such products were really in people's showers once upon a time. Anyway, to continue with the loopy copy. . .) Powerfully genteel. And yet, unrelenting in his quest for excitement. Monsieur is a robust blend of rare herbs, spices, and natural oils. A provocative, refreshing statement to Madame. Which may explain why he becomes every woman's piece de resistance.
Someone actually got paid to write that copy. Now, I can't hep but wonder whether there isn't a parable here for our current infatuation with Facebook and Twitter. Might Twitter become today's equivalent of the CB radios of 1976?
P.S. Yes, I still own a six-pack of Billy Beer.
6:58 PM / December 30, 2009
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Yes, Twitter will become today's equivalent of the CB radios of the 1970's. CB radios still exist and are still in use by some. Twitter -- if anyone cares to maintain the infrastructure needed -- will likely be the same.
Facebook has stronger legs. It will have a stronger presence.
Writing copy like that would be a hoot ... the perfect job, actually.
I don't interact much with young people ... help me understand the phrase "today's uber-ironic students."