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Politics

The Palin Brand

New York has a lengthy piece on Sarah Palin, stressing the commercially lucrative brand she has managed of her persona. The article casts most of Palin's decisions, particularly following the 2008 election, as having been motivated by fiscal considerations (which is understandable, given her $500,000 "trooper-gate" legal defense debts).

The story provides a rather balanced (or, admittedly slightly-left-of-center) portrait of the political star. It's worth-while to keep up with Palin, as she'll likely continue as a dominant presence in America's political life for the foreseeable future. And the public's reaction to her recent activities - eschewing political responsibilities in favor of, well, making an incredible amount of money - should provide an interesting lesson in America's democratic sensibilities.

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