This is Tim Pawlenty's video introducing his exploratory committee. It is better than I expected, especially the first minute tying his personal experiences of economic decline and anxiety to the current situation. I thought the last fifty seconds or so were too heavy on the military symbolism and visuals of highly collective patriotic display (compared to the home and family expressions of patriotism in Reagan's "Morning In America" ad.) I thought it came across a little forced and hysterical, but that could just be a matter of taste.
One of Pawlenty's strengths is that he wants to be President so badly that he is willing to say what he thinks the audience wants to hear in order to win. If he thinks the audience wants to be roused by a call to emulate an act of spousal abuse, then he is going to give the people what he thinks the people want. I'm not a big fan of The Economist's American coverage but their blogger R.M. had some good lines on Pawlenty. R.M. wrote, "It's Mr Pawlenty's shouting and aggressiveness that seems put on, not his conservatism...It's his personality that he's faking, not his platform."
Try looking at the video again. He comes off as pretty likeable. He has a personality and a record. There is no trace of the stilted, pro wrestling school dropout that gave his two CPAC speeches. He might want to consider the idea that the best way for Tim Pawlenty to be elected President is for Tim Pawlenty to be Tim Pawlenty.