With no video, no search optimization, no slide shows, and a design that is right out of mid-'90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to the top news sites in the country.
The site also generates 12-14 million unique visitors / month.
How does Matt Drudge do it (all these years after the Lewinski scandal that propelled him to fame)? Simple. He does one thing (wire editing) very well and he doesn't let anything else pollute the simplicity. The site generates 12-14 million unique visitors / month.
And, adding further insult to injury for the MSM, Matt Drudge is a conservative. While he links broadly and needn't stoop to pandering, the tilt of his headlines and organization are often unflattering toward liberals. But the news itself untouched by Drudge - he just offers an assortment of links and leaves it to the reader to judge the truth. Imagine that as a concept of journalism - no wonder the MSM hate him.