Don't forget or underestimate the appeal of the Declaration of Independence. Romney wins over Ms. Poe, an evangelical minister fearful of his Mormonism. See the last two paragraphs:
"This is an election not just about replacing President Obama, it's an election about the soul of America," Romney said, as Poe gingerly climbed a chair to get a better view. As Romney cited the Declaration of Independence, Poe nodded in agreement. "They said that we had been endowed by our creator with certain unalienable rights. And as you know, those rights came not from the state, not from the government, but from our creator."
"He did great," Poe said as Romney walked around the room shaking hands. "If he were the chosen candidate, I could support him, yes."