James Lileks often says interesting things. Here is a sample:
"I watch all the news channels, and I have to hand it to Fox: their main war logo is designed to make some people pitch an absolute fit. They use the name of the campaign - Operation Iraqi Freedom - without scare quotes, and as it turns and shines to the sound of horns and snares, a jet flies into the picture AND TURNS INTO AN EAGLE. I imagine they mocked up a few logos, but this one seemed to contain the most Foxitude. Still, the person who signed off on these things wasnt satisfied. He thought for a moment, then said: the eagle needs to scream at the end.
Slapped foreheads all around. Of course! And so the eagle now screams as he leaves the frame. End result: one third of the audience doesn’t notice the screaming eagle. One third of the audience LOVES that screaming eagle. One third of the audience is quietly gratified by the knowledge that the screaming eagle just drives some people nuts. Or would, if they watched Fox.
Fox News! “We’re the network whose anchors can report American combat victories without sounding as if they soaked their underwear in cold water and filled them with sand. Now with thirty percent more predatory birdsong!”