Robert Fulford explains how being incoherent isnt enough in academic writing, you also have to "Make simple ideas complicated, and complicated ideas incomprehensible." Or, "The best pomo-babble requires a high level of jargon density. One word or two wont get you there. You need four key words in any major sentence. In pomo-babble its appropriate to praise, for instance, a transgressive challenge to the valorization of hegemonic narrativity."