Robert Fulford explains how being incoherent isnt enough in academic writing, you also have to "Make simple ideas complicated, and complicated ideas incomprehensible." Or, "The best pomo-babble requires a high level of jargon density. One word or two wont get you there. You need four key words in any major sentence. In pomo-babble its appropriate to praise, for instance, a transgressive challenge to the valorization of hegemonic narrativity."
This was an apt philosophical quote of the day recently:
"You do pay a price for stating it simply, namely its easier for the professionals to misunderstand it."
(John Searle, The Philosophers Magazine, Autumn 1999)