George F. Will does a nice job cutting up Thomas Frank’s book, What’s the Matter With Kansas? How Conservatives Won the Heart of America. Frank, the good left-winger that he is can’t understand why Americans don’t vote just on the basis of economic self-interest (thats is, Democratic!), but rather on social issues such as abortion, the decline of popular culture, or the agendas of public education. Will delights in the fact that citizens are not simply homo economicus, and delights in the massive fact that people like Frank don’t understand.