Men with high testosterone levels are too proud or magnanimous to make sound business decisions (as, say, Aristotle also noticed). So rational choice theory should appeal, most of all, to testosterone-challenged men--economists and accountants, who prefer, as Mr. Mansfield explains, "rational control" to displaying their excellence. A real man, we might say, has too much b---- to be low-balled, even if accepting the low offer in his interest.
From the article: "Researchers recently reported that a whiff of the hormone oxytocin can make someone more willing to invest their money in an anonymous trustee." That stands to reason . . . this is the hormone that women release in their bodies during sex, to induce labor, and during breastfeeding. In short, it is a bonding hormone. I am frightened by this suggestion of using it to manipulate people, however. And it occurs to me that some genius will probably want to and be able to figure out a way to "free" women from its "tyranny."
Hillary!