Patrick O’Connor at the Politico describes efforts on the part of GOP leaders in Congress to forge a new and improved image. To do this, GOP hot shots have turned to private sector marketing techniques and advisers. While there may be some limited merit to this approach, it appears to me to be a rather pathetic attempt to shove a sheep into sheep’s clothing. In other words, haven’t we had enough of this sort of thing in recent years? Our problem is not so much an inability to sell what we offer but an inability to offer anything coherent to sell. For example, see the description of the problems existing between the moderate, Mike Castle and the conservative, Mike Pence. (I tend to think that moderates like Castle are less concerned that the GOP agenda is too conservative than they are worried it may be too conservative to get them elected . . . but that’s another matter.) The point is, how do you market indecision and confusion?
At any rate, the GOP should be chastened by the example of what happened the last time a prominent Republican hearkened back too much to his training in business school.