Mikey Kaus has some fun mocking New York Times reporter,Ron Lieber for his desire to be above the herd at Starbucks.
Rewards are nice, but recognition is better. So if I’m one of Starbucks’s best customers, I want to have elite status, as I do on American Airlines. I want shorter lines, better freebies, special seating (Aeron chairs, preferably) and electrical outlets reserved just for me and my laptop.
In addition to Kaus’ comments, it’s worth considering Lieber’s attitude as a reflection of how American Liberalism has changed over the years. Lieber thinks of himself as an individual customer who deserves special treatment, rather than as an equal who should be treated the same.
It might be interesting to see how this tension plays out in the next several years.