This post by Ross Douthat is worth thinking about. Douthat argues: "that Sarah Palin might well be a formidable contender for the GOP nomination in 2012 even if she’s massively unpopular with the sixty-five percent of America that doesn’t vote in Republican primaries."
Douthat’s point is congruent with something that I have heard several times of late. I keep running into people who claim that they gave very serious thought to Senator McCain until he tapped Governor Palin as his VP pick. Admittedly, this is not a scientiffic sample, but I suspect it reflects a trend. As I have said before I think Palin is rather more moderate than many people think. But that’s not how she is perceived.
Douthat notes the problem: "Given the way she’s presented herself on the campaign trail and/or been used by the McCain campaign, and given the media narrative surrounding her candidacy at the moment, for Palin to be elected President of the United States would require an image makeover even more substantial than the one Hillary Clinton underwent between the late 1990s and this year."