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New, and Weird, Frontiers in Sponsorship

They're selling naming rights for things you can't believe naming rights could be sold for.
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Discussions - 3 Comments

I have a Kraft Cheesasaurus Rex T-shirt! It's a classic.

Interesting consideration here. Texas Stadium no doubt holds fond memories to many people. Kraft must have determined that public sentiment towards demolition is positive, otherwise I doubt they'd have wanted to have their name anywhere near a negative PR move.

Then there's the movie "Up In The Air" with George Clooney ... significant placement of American Airlines and Hilton. Yet the movie has a depressing ending, and the thing Clooney uses those two brands for -- to travel and lay people off -- is a negative connection.

Why don't we sell the naming rights for the destruction of the state of California?

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