As a long-suffering shareholder of McDonald’s depressed stock, I’ve been pondering Peter’s observations from the other day about McDonald’s declining quality. I can now authoritatively pass along the news that environmentalists are the proximate cause of McDonald’s downfall.
As every double-quarter pounder lover knows, McDonald’s now has this stupid "made-for-you" system that supposedly makes your burger fresh when you order it, just like Wendy’s. If you have ever peered back into the kitchen, you will see them pull patties out of some heated drawer. This, we are told, is supposed to be better than having a wrapped burger sit under a heat lamp. And it always takes a long time for them to get it all together; not-so-fast-food.
In retrospect, I can date the decline of McDonald’s back to their caving in to environmentalists over the old polystyrene clam-shell burger box that used to keep a burger reasonably hot and fresh-tasting even under a heat lamp. (And they made great buckets to dump your fries, too, remember??) McDonald’s agreed to dump the clamshell and use paper wrappers instead after a huge campaign by environmentalists, who disliked the polystyrene box supposedly because it can’t be recycled. (This is not true, as it turns out.)
So: a new cause for the Ashbrook Center is clearly to bring back the clamshell box, heat lamps, and fast service.