I had a number of conversations this past weekend at the APSA about blogging (and web-based publishing altogether). Among my interlocutors were NLTs own Steve Hayward and Lucas Morel (who is currently very busy on an old-fashioned book for the University Press of Kentucky, if Im not mistaken), Claremonts Ken Masugi, ISIs Jeremy Beer and Mark Henrie (who needs a new picture for his webpage; hes much more handsome than that!), and Charmaine and Jack Yoest. We all agreed that blog and electronic readership is more active and engaged (that is, more likely to give evidence of reading and then to respond), which is quite gratifying for us authors. Of course, since you, dear readers, have been around the block a few times, this isnt news. What I cant understand is why anyone with a website promoting ideas doesnt have a blog to engage readers and encourage them to read and think about the more extensive and discursive content elsewhere on the site.