In this post a few days ago, I argued that Gore didnt talk about the environment much in the 2000 campaign because it was a loser of an issue for him.
Now Joe Klein offers this little tidbit in his Time magazine column attacking political consultants:
In early 2003, I had dinner with several of the consultants who advised Al Gore in the 2000 presidential campaign. I asked them why Gore, a passionate environmentalist, had spent so little time and energy talking about the environment during the campaign. Because we told him not to, the consultants said. Why? I asked. Because it wasnt going to help him win. "He wanted to talk about the environment," said Tad Devine, a partner in the firm of Shrum, Devine & Donilon, "and I said to him, Look, you can do that, but youre not going to win a single electoral vote more than you now have. If you want to win Michigan and western Pennsylvania, here are the issues that really matter—this is what you should talk about."