Howard Friedman calls our attention to this NYT article on Democratic consultant Mara Vanderslice, whose recent campaign work Ive discussed here. The article notes that her candidates did about 10% better than other Democrats with traditionally religious voters, but also notes that many of those clients didnt exactly have tough rows to hoe, either in proving their religious bona fides or in dealing with tough challenges. Lets see how her approach works in a year that isnt toxic for Republicans.
Nonetheless, this is worth remembering:
“People want to know are you on your knees?” Ms. Vanderslice said. “Are you responsible to something that is bigger than yourself?”
Shouldnt she be saying someone, or is she just describing "what works" with voters?