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More Holiday Cheer and Nostalgia

Since I'm still in a holiday mood, I thought I'd share something that emerged from the deep recess of a bathroom closet that hadn't been cleaned out since Billy Beer was on the shelves: A bar of Jovan Monsieur Soap-on-a-Rope.  Best part is the Shakespearian prose describing the product on the back of the box:

His response to Madame.  A wordless reminder that he knows how to handle his affairs.  [Oh come on: what a lame reference to the rope--Ed.  I know; I only share this because today's uber-ironic students won't believe such products were really in people's showers once upon a time.  Anyway, to continue with the loopy copy. . .)  Powerfully genteel.  And yet, unrelenting in his quest for excitement.  Monsieur is a robust blend of rare herbs, spices, and natural oils.  A provocative, refreshing statement to Madame.  Which may explain why he becomes every woman's piece de resistance.

Someone actually got paid to write that copy.  Now, I can't hep but wonder whether there isn't a parable here for our current infatuation with Facebook and Twitter.  Might Twitter become today's equivalent of the CB radios of 1976?  

P.S.  Yes, I still own a six-pack of Billy Beer.
Categories > Pop Culture

Discussions - 1 Comment

Yes, Twitter will become today's equivalent of the CB radios of the 1970's. CB radios still exist and are still in use by some. Twitter -- if anyone cares to maintain the infrastructure needed -- will likely be the same.

Facebook has stronger legs. It will have a stronger presence.

Writing copy like that would be a hoot ... the perfect job, actually.

I don't interact much with young people ... help me understand the phrase "today's uber-ironic students."

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