Our old friend Bob Reilly explains the need for a Republican moral rhetoric that can beat Obama's. "Political language is inherently moral, not managerial. It must convey visions, not just plans. It must explain why some things are good and others bad." A moral rhetoric is not a moralizing one, either. And it is essential for survival, too:
If you cannot articulate the cause for which you are fighting in moral terms, you will lose. Because they cannot do this, businessmen suffer from a sense of illegitimacy when they come to Washington. When your opponents scent this vulnerability, they go in for the kill.